國際時事跟讀VIP Ep. L089: 維密時尚秀強勢回歸 Victoria's Secret Show Returns with Bold New Vision
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國際時事跟讀VIP Ep. L089: Victoria's Secret Show Returns with Bold New Vision
Highlights 主題摘要
* Victoria's Secret revived its fashion show in 2025 after brand overhaul and
years of controversy.
* TWICE and Olympic gymnast Suni Lee headlined the 2025 show, showcasing
diverse modern representation.
* CEO Hillary Super balances sex appeal with authenticity to reconnect with
younger consumers.
The lingerie giant that once dominated American retail is staging a dramatic
comeback. Victoria's Secret's 2025 fashion show, streaming live on Prime Video,
marks a turning point after years of turbulence. This year's event features
K-pop sensation TWICE performing hits "This Is For" and "Strategy" while Olympic
champion Suni Lee makes her runway debut in PINK collection athleisure. The
spectacle also showcased Karol G, Madison Beer, and Missy Elliott, creating a
cultural moment reflecting CEO Hillary Super's vision to balance legendary sex
appeal with contemporary diversity and authenticity.
曾主導美國零售市場的內衣巨擘正上演戲劇性回歸。維多利亞的秘密2025年時裝秀在Prime
Video直播，標誌著多年動盪後的轉捩點。今年活動由韓國天團TWICE演唱熱門歌曲《This Is For》與《Strategy》，奧運冠軍Suni
Lee首次登上伸展台展示PINK系列運動休閒服。這場盛會還有Karol G、Madison Beer與Missy
Elliott演出，創造出文化時刻，反映執行長Hillary Super在品牌傳奇性感魅力與當代多元真實性間取得平衡的願景。
The road to redemption has been painful. Between 2015 and 2018, market share
plummeted from 33% to 24% as consumers embraced body-positive competitors like
Aerie and ThirdLove. The brand faced criticism for outdated marketing and lack
of inclusivity. Former CEO Les Wexner's ties to Jeffrey Epstein sparked scandal,
while marketing chief Ed Razek's controversial comments about transgender models
drew outrage. The company canceled its show in 2019, closed hundreds of stores
during the pandemic, and underwent restructuring that split it from parent
company L Brands.
救贖之路充滿艱辛。2015至2018年間，維密的市占率從33%暴跌至24%，消費者轉向Aerie與ThirdLove等身體正向品牌。該品牌因過時行銷和缺乏包容性遭批評。前執行長Les
Wexner與Jeffrey Epstein的關係引發醜聞，行銷總監Ed
Razek對跨性別模特兒的爭議言論更惹眾怒。公司於2019年取消秀場，疫情期間關閉數百家店面，並經歷重組從母公司L Brands分拆出來。
Super, who previously led Savage x Fenty, joined in 2024 to restore relevance
without losing core identity. She told The Wall Street Journal the brand had
become "watered down" and pledged to reclaim distinctive sex appeal while
embracing modern sensibilities. The 2025 show preserves theatrical glamour while
celebrating broader beauty definitions. TWICE's energetic performance in
casualwear, combined with diverse cultural icons, successfully resonates with
Gen Z rediscovering Y2K aesthetics and early-2000s fashion trends.
曾領導Savage x
Fenty的Super於2024年加入，要在不失核心的特色下重塑品牌連結力。她向《華爾街日報》表示品牌因試圖不冒犯任何人而逐漸「稀釋」，並承諾在擁抱現代意識下重拾其獨特的性感魅力。2025年秀場保留戲劇性華麗感，同時頌讚更廣泛的美麗定義。TWICE身穿休閒服並充滿活力的演出，結合多元文化指標人物，成功重新找回千禧年美學和2000年代初期時尚潮流的與Z世代消費者產生共鳴。
Early results suggest the strategy works. The 2024 show generated over four
million TikTok followers and drove holiday sales up 5%. Second-quarter 2025
earnings showed sales climbing for the first time in years. However, challenges
persist—the company expects $100 million impact from China tariffs throughout
2025. Despite headwinds, Victoria's Secret remains optimistic. By channeling
star power, embracing cultural conversations, and maintaining signature glamour,
the brand aims to reclaim its position in the competitive lingerie market while
proving reinvention can coexist with tradition.
初步的成果顯示策略奏效。2024年秀場吸引超過四百萬TikTok粉絲，推動了假期銷售成長5%。2025年第二季財報顯示銷售額多年來首次攀升。然而挑戰持續存在—公司預期2025年全年中國關稅將帶來一億美元衝擊。儘管面臨逆風，維多利亞的秘密仍保持樂觀。透過運用明星號召力、擁抱文化對話、維持標誌性魅力，該品牌致力於重返競爭激烈的內衣市場，同時證明革新能與傳統共存。
Keyword Drills 關鍵字
1. Sensation [noun, widely popular phenomenon]: This year's event features
K-pop sensation TWICE performing hits "This Is For" and "Strategy."
2. Redemption [noun, act of restoring reputation]: The road to redemption has
been painful for the lingerie giant.
3. Scandal [noun, publicized incident causing outrage]: Former CEO Les Wexner's
ties to Jeffrey Epstein sparked scandal.
4. Headwinds [noun, opposing forces]: Despite headwinds, Victoria's Secret
remains optimistic about its trajectory.
5. Reclaim [verb, retrieve or recover]: She pledged to reclaim distinctive sex
appeal while embracing modern sensibilities.
Reference articles:
1.
https://www.yahoo.com/news/articles/rise-fall-latest-stumbles-victorias-192311235.html
2.
https://www.billboard.com/music/music-news/twice-victorias-secret-fashion-show-performance-suni-lee-1236090630/
